Our vision
Our mission
Targeting to push the boundaries of knowledge on how to grow sustainably in the region
Our values
Our story
Design start
The company was established in 2019, marking the commencement of its operations. Since its founding, execution has been dedicated to realizing its vision and delivering value to its stakeholders. As a first step, we designed a model farm with the most suitable technology integrations for our region.
Start of prototype farm construction
We have built a 4600 square meter prototype high-tech glasshouse in Jeddah KSA to test the different technologies and their adaptability for the region’s harsh arid conditions.
Operational start
In 2021, operations commenced, marking the beginning of implementation and execution. This milestone signalled the transition from planning to action, setting the stage for the realization of the goals and objectives envisioned.
Growing and improving
Growing and selecting the most suitable varieties for our region which carry the most nutritious and delicious tastes.
Focused on high end restaurants delivering hydroponically grown cherry tomatoes and leafy greens grown using dedicated grow lights and a fully controlled environment.
Winners of WEF as top innovators
The winners of the World Economic Forum (WEF) emerged as leading innovators, showcasing ground-breaking ideas and initiatives that captivated global attention and earned recognition for their exceptional contributions to various fields.
Launching the brand
We launched our brand with a key focus on our consumers’ needs.
Targeting to be the highest quality, delicious, and pre-packed fresh produce in retail stores